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Tuesday 27-Dec-2016
小店舖大哲學 - 英國人的零售業文化
相信常在香港逛街的你,都會對那些本地時裝品牌,尤其在holiday season臨近前有所恐懼:由你未進店的一刻,只在櫥窗打量時,店員已經整裝待發,準備向你推銷。一進舖頭,你發現自己多了一位保鏢,長期跟在你身邊說「呢邊啲袋款新返喎」「啱啱返咗啲新褲款」「仲有啲accessories啱返先生你喎」,強力程度不下於呀媽喺屋企叫你溫書食飯飲湯。更甚者,會安排一兩位店員在舖頭門口大叫「兩件八折三件七折呀下,快啲埋嚟睇睇喇」。 

香港時裝店的日常 (圖片:蘋果日報)

英國的家具店 (圖片
是店家沒有請人嗎?還是他們都在蛇王傾計?非也。英國的店員們各有各忙,執貨的執貨,擺櫥窗的擺櫥窗。表面上各施其職,實際上他們都好細心留意每位客人在店的情況。一般情況下,他們只會在你進店是給你一個warm greeting,說句how are you doing然後就由你自己看。但到時到候,當你貌似猶豫不決,不知要不要買那條藍綠格仔頸巾時,他們就會出現在你身邊,那著一條紅藍色間條頸巾,問你「要不要也試試這個?可能比藍綠格仔更襯你。」
可能你覺得這樣好creepy。但最wonderful的,正是他們會不知不覺間從心去為客人想,即使業績要緊,還是客人至上,想從客人角度去提供一個舒適的環境和愉快的購物體驗。這回事,我也不得不承認,香港有很大的進步空間。不過,其實也不是那麼差啦。一些大企業或外資也在靜靜地改變著香港的零售文化,Apple Store就是好例子。 
Apple Store (圖片 


文章作者為英識教育Britannia StudyLink 創辦人陳思銘 Samuel Chan。
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#Hot Topic
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With an entrepreneurial spirit spreading across online, print and broadcast media, Samuel is an award-winning educational consultant and celebrated columnist.

As a leader in the field of education, he was honoured with the British Council’s Study UK Alumni Award and his most prestigious achievement to date includes the founding of Hong Kong’s premier educational brands - Britannia StudyLink, Anglo Belgravia and Ascent Prep.

In addition to streamlining the UK independent school application process for Hong Kong families and spearheading the first official UKiset-accredited educational centre in Hong Kong, Samuel has led his company, Britannia, to becoming one of Asia’s leading brands with diverse clients and distinguished institutions ranging from Radley College to HSBC Bank and Hong Kong Telecom.


Mabel Chan is the Principal Consultant of Britannia. Having studied in both the UK and the US, she is an expert in school matching for overseas education. She writes education columns for Sing Tao Daily and The Standard, and answers questions arising from parents and students patiently.


MB Cheung, our senior consultant, has been writing education columns for major local newspapers for more than 25 years. With his experience and unique insights, he shares a variety of tips and advice on overseas education for the readers (and DSE students)

#School Analysis
Considering its reputation, Oundle School may not catch up to Eton, Wycombe Abbey and else top elite schools. However, Oundle’s academic performance is among the best in the United Kingdom. As a traditional top boarding school, Oundle pays huge attentions to student’s holistic development, by providing them diversified extra-curricular activities. In addition, Oundle still implements the House Dining System, which is rarely remaining among uk boarding schools. It is also one of the reasons why Hong Kong parents making a beeline for.
The ratio of teachers and students in Bromsgrove School is 1:8, which is lower than the average among uk boarding schools. In addition, according to my school visit experience, Bromsgrove has the best facilities, that it is undoubtedly one of the best three campuses in the UK. Besides, Bromsgrove spares no expense to provide students comfortable environment, it even invests on the nearby hotel and transfers it into dormitories. As a result, students can possess the “5-star enjoyment” on campus. To conclude, Bromsgrove is definitely a prospective and globalised uk boarding school.
Brighton College is Britain’s premier private school and one of the Hong Kong parents’ favourites. To understand a boarding school, despite of looking at its educational tenet, diversified extra-curricular activities and academics results, it is essential to observe the boldness of the principal. 10 years ago, after Mr. Richard Cairns taking up the duty of the Brighton College’s principal, the school ranking raises from the 150th to the top 20th. In addition to promoting educational reformation, Mr Cairns is such a good principal, that he still strives for maintaining students’ curiosity at the same time.
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