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Saturday 02-Apr-2016
被遺忘的紙媒

還記得那些年在學校拿著報紙和同學研究外星人新聞、玩數獨、追看專欄和讀笑話的日子嗎?還記得出來工作後在地鐵那免費報紙左搖右擺地看報的日子嗎?不知道在何時,這些日子離我們而去…不,是我們離這些日子而去。一份份報紙今天變成一部部智能電話,我們早已習慣的生活模式,原來在背後的媒體,在時代之中歷盡滄桑,走到今天,早已傷痕纍纍。



壹集團旗下潮流雜誌《FACE》下月起因經營困難停刊,以減低印刷成本;東方報業亦宣布旗下《太陽報》因香港營商環境轉差決定四月起停止運作;而《動新聞》、《on.cc》則漸成主流媒體。作為傳媒人,兩三件大事差不多同時發生,是在傳媒人之間敲響了警鐘,尤其是紙媒。



有人說紙媒的淘汰是時代巨輪下不能避免的現實。紙媒面對的,是媒體消費模式的轉變。以前人人都會買份報紙拿份報紙,在地鐵邊撘車邊讀報,了解世界發生的事,汲取新知。今天,人人只會手上拿著手機,上下滑動著免費而極大量的新聞資訊。



結果,紙媒面對著變天的傳媒氣候而爭扎求存。一些紙媒如《太陽報》難以堅持生計,選擇了放棄;連一直在紙媒界中領航的傳媒集團,在面臨經濟困難的局面下都被逼選擇忍痛將一些老牌專欄讓給廣告客戶以維持收入。



《頭條日報》專欄作家章文彬先生就是例子之一。章先生接近二十年在紙媒撰寫專欄,為莘莘學子提供寶貴的升學資訊和意見。今天,《名校翱翔》被提著一大袋現金的廣告壓在頭上,專欄被取消,由植入廣告專欄接替。



從前,章先生面對著一班提著報紙這一圈那一圈做筆記的學生前來互相討論和啟發。專欄最終要讓步,意味著紙媒的再一次讓路,在業界變形的潮流下狠狠的向著傳統媒體摑一巴掌。



是這一代人太善忘?還是我們選擇忘記?《名校翱翔》,能翱翔的,不是低下頭看手機的你或我,而是能抬頭望天,用理想飛向天際的你和我。如果你還未忘記這一切美好時光,如果你也想《名校翱翔》能繼續高飛,或者星期一撘地鐵時,不要直行直過,拿一份《頭條日報》。



圖片:Mr. Chan Chun Fai
來源:http://goo.gl/T3mMNa 

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Samuel Chan, the winner of Alumni Awards 2017, is the founder of Britannia. He had studied in the UK since the age of 9 for 15 years and achieved his master degree in International Political Economy at University of Warwick. Now he shares his experiences and professional advice in education columns in Hong Kong’s major newspapers.

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Mabel Chan is the Principal Consultant of Britannia. Having studied in both the UK and the US, she is an expert in school matching for overseas education. She writes education columns for Sing Tao Daily and The Standard, and answers questions arising from parents and students patiently.

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