Marketing

The core of Marketing is the study of how to create, communicate, and deliver value to customers. It is a discipline that integrates business, psychology, and data analysis. The curriculum covers areas such as consumer behaviour analysis, market research, brand management, and the “4Ps” of marketing—product, price, place, and promotion.

The learning process emphasises applying theory to the real business world, equipping students with practical skills in planning marketing campaigns, managing social media platforms, and analysing data to develop targeted strategies.

Overall, studying Marketing aims to develop your professional ability to identify market needs, build brand loyalty, and enhance corporate competitiveness, preparing you for future roles such as marketing executive, brand manager, or digital marketing specialist across various industries.

Admission requirements

AAA – BBB

Recommended subjects

Mathematics
BAFS
English Language
Economics
ICT
Visual Arts

Career pathways

Digital Marketing Specialist
Marketing Executive
Advertising Executive
Creative Executive
Public Relation
Corporate Advisor
Brand Manager

University Subject Rankings

2026年學科排名
大學
大學入學要求(A Level)
國際一年級(IYO^)
大學基礎課程(Foundation^)
1
University of Bath
AAA
2
University of Leeds
BBB
3
University of Liverpool
AAB
4
University of Exeter
AAB
5
Durham University
AAA
6
University of Strathclyde
ABB – BBB
7
University of York
AAB
8
Lancaster University
AAB
9
University of Birmingham
AAB
10
Loughborough University
AAB
11
The University of Southampton
AAA
12
The University of Manchester
AAA
13
University of Bristol
AAA
14
Newcastle University
AAB
15
University of Reading
ABB

^IYO (International Year One) is a pathway programme equivalent to the first year of an undergraduate degree. Upon successful completion and meeting the required progression criteria, students may advance directly to the second year of the relevant degree programme.
^Foundation (International Foundation Programme) is a pre‑degree pathway designed to strengthen students’ academic knowledge and English proficiency. After successfully completing the programme and meeting the required standards, students may progress to the first year of the corresponding bachelor’s degree.

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