英識教育及其服務▼ | 英國寄宿學校排名▼ |  聯絡我們
? 3184 0362




3184 0362
清除所有選項 進階搜尋
| EN
星期二 2015年4月28號

【The Standard:Study in the UK】Smart Branding Exercise

Like a rampant lion, UK-style education has penetrated the continent of Asia and is not showing signs of letting up anytime soon. As I have alluded to in recent articles, the demands of parents here in Hong Kong are changing with the tide.


The local school systems, which are exam-based and overly monotonous, are giving way to top-notch British boarding school models - and children do not have to stray to the other side of the world to receive high-class tuition.


First of all, we must pay homage to the historical and traditional factors involved with the West-East migration. Western boarding schools have long infiltrated Asian states, especially those belonging to the former British Empire. And British parents living abroad have naturally sought to send their children to boarding schools to receive a British education.


But in terms of the large-scale enrollment of local students into British boarding schools, this is a relatively recent occurrence.


Hong Kong's first international boarding school, Harrow, was only launched in 2012. Harrow already had schools operating in Beijing and Bangkok. And as far back as 2007, London's Dulwich College opened a campus in Suzhou, China.


Harrow, Bangkok, opened in 1998 and it did take some time for other schools to catch on to the financial and brand-related benefits of opening satellite schools overseas.


When the trend did catch on, the pace of expansion has been seemingly relentless. In Asia and in the Middle East, demand for places in the satellite schools has been astounding.


Dulwich College has been one of the sharpest to cotton on with schools in Korea, China and Singapore welcoming a steady wave of 884 students at the end of August 2014.


In Qatar, the Dorset-based private school Sherborne now has a branch. On a smaller scale, Haileybury School in Hertfordshire has a branch in Almaty, Kazakhstan.


The sheer range of and depth of expansion is astonishing. Indeed, in a purpose-built campus on Abu Dhabi Island in the UAE, Brighton College is now attempting to ply a distinctive British independent school culture.


The procession has also touched Malaysia with the historic Epsom College. Likewise, Repton School is now providing quality education in Dubai.


Overall, the unceasing demand for UK-style education has been so profound that there is now inter-city rivalry for students - for example, in Shanghai, where Wellington College International and Dulwich are competing for boarders.


When it comes to top schools branching out in Asia and the Middle East, I like to use the phrase "branding and expanding." The overseas branches help raise the international profile of the UK-based mother school, and so a snowball effect occurs.

For the most affluent parents, nothing will ever replace the real deal - and they will likely respond to the marketing of a local branch by sending their children to the UK institution.


The trend does seem to bear the hallmarks of the race for British universities to develop campuses abroad, most notably in China and Malaysia. All of this only reflects the growing internationalization of education and the unquestionable reputation and performance of UK independent schools.


All signs point to further expansion.

Foreign governments acknowledge the UK independent school brands and the quality they exhibit, while the British government is constantly seeking to keep Britain in the "global race."


At the heart of overseas expansion is, naturally, an additional source of revenue for the boarding schools. Fees are generally much lower than they would be at the English schools.


It seems to be a no-brainer.

Reach out to middle-class parents who may be safe in the knowledge that their children are not on the other side of the world.


Schools become oversubscribed, as was the case at Sherborne in its first term, and this can only serve to keep the ball rolling for other schools that are looking to branch out.


Some schools insist that money is not solely at the heart of overseas development.


Dulwich College, for instance, has been utilizing profits by giving bursaries to talented youths from less advantaged backgrounds in London to study at the college.


While I have seen firsthand how some of these schools offer has an awe- inspiring range of extracurricular activities in Hong Kong and the mainland, and there does exist a strong sense of community and a close-knit group of students in the houses, you cannot always replace the irreplaceable, so to speak.


The brand, the crest, the curriculum and the discipline can all be replicated, marketed and instilled in some way, shape or form overseas, but a school's history and environment cannot be copied.


Playing rugby and cricket in Hong Kong is not quite the same as doing it on British turf.


Likewise, sister schools abroad cannot match the extensive range of sports fixtures on offer in the UK - one of the items students look out for in their calendar at the start of term.



Samuel Chan 

Source: The Standard 
Tuesday, April 28, 2015

Samuel is the founder of Britannia Stu


1 寄宿百科 2 英國大學
3 談英國 4 赴英須知
5 赴英遊學 6 選校攻略
7 留英所得 8 親子關係
9 英名校大比拼 10 留英專家分享

陳思銘(Samuel Chan) 並非如一般外界人所認為的「富二代留學生」,家人數代都在流浮山經營海鮮買賣,父母學歷程度雖然不高,但努力工作賺錢把Samuel從小(9歲)就供養到英國寄宿學校格雷舍姆學院 (Gresham College)讀書,才能讓他早早就體會到英式教育優越全世界的原因。
Samuel Chan在留英之前亦都曾苦於在香港的教育體系中掙扎求存,但是香港朝令夕改的教育制度卻令他的成續止步不前,甚至感到老師也對自己失去興趣。直到接受英式教育後,他深深感受到兩地學制的差異:在英國,永遠是先發掘學生的興趣,再透過「興趣」作為推動其學習的原動力,釋放潛能。在英國,他獲得了使自己能夠表達自己並嘗試新事物的信心,最終以優秀的成續升讀英國頂尖的學府。
Samuel Chan留英長達15年,在諾定咸大學(University of Nottingham)獲得經濟學學士後,在華威大學(The University of Warwick)攻讀完政治經濟系碩士後回流香港。回流香港的Samuel鑑有感於香港教育制度無法充分釋放學生潛力,於是回流英國的他創辦了英識教育,以幫助更多有志留學英國的同學提供各類支援及顧問服務。
白手興手固然辛苦,但奮鬥數年英識教育終獲香港品牌發展局頒發「香港服務名牌」的升學教育中心,亦是同業首間獲此認證的品牌。後來,Samuel於2017年奪得「英國傑出校友獎」,該獎是英國文化協會及多家英國高等院校的共同構思,並由英國文化協舉辦,評選活動獲不少名人及王室人員支持及參與。可見,讓身為香港人的「陳思銘」的名字深深烙印在英國學術界傑出人仕的陳列櫃中。雖然事業受到肯定,但Samuel並不安於現狀,後來在2020年更創立Britannia Gateway 的學術培訓平台,提供更多元化的課程以幫助客戶適應英國課程。

論名氣,Oundle 未追得上 Eton、Wycombe Abbey 等頂級名校,但學校的學術成績在英國依然名列前茅。作為傳統名校,Oundle 非常重視全人發展,為學生提供多元課餘活動選擇。學校奉行英國碩果僅存的 House Dining System,或是令香港家長趨之若鶩的一大原因。
Bromsgrove 的師生比例是一比八,比一般的寄宿學校低。此外,綜合我曾到訪的學校,此校硬件設施之完善,可入選全英設備最佳的三大校園。校方不惜工本為學生提供舒適環境,甚至收購附近的酒店改建成宿舍,令宿生有名符其實的「五星級享受」。此校極具前瞻性,是國際化的英國宿校。
Brighton College 是英國首屈一指的私校,是香港家長最愛的寄宿學校之一。 看一間學校,除了教育宗旨、多元化活動、成績之外,更要看校長的魄力。十年前,校長 Mr. Richard Cairns 成為 Brighton College 校長後,把學校由全英國接近 150 名推至首 20 名。除了在教育方針上大力推動改革之外,也為了保持學生的求知慾而非常努力,是難得的好校長。
英識作客﹕密司芭比 Miss Lam Lam 陳思銘 ﹕移民升學
英識作客﹕密司芭比 Miss Lam Lam 陳思銘 ﹕寄宿學校究竟讀啲乜?
【英識同學會】馬天佑Mayao篇 -親赴英國見校長
【英識同學會】馬天佑Mayao篇 - 半個銅鑼灣大的優美校園
【英識同學會】馬天佑Mayao篇 - 朋友,我當你一世朋友
【英識同學會】馬天佑Mayao篇 - 寄宿留學要趁早
【英識同學會】馬天佑Mayao篇 - 求學不只求分數
【英識同學會】林柏希William篇 - 流利英文是怎樣練成的?
【英識同學會】林柏希William篇 - 成績不再是私隱
【英識同學會】林柏希William篇 - 寄宿學校大蝦細?
【英識同學會】林柏希William篇 - 魔鬼訓練
【英識同學會】孫曉慧Kendy篇 - 為了融入,你可以去到幾盡?
【英識同學會】孫曉慧Kendy篇 - 港、英女校大比拼
【英識同學會】孫曉慧Kendy篇 - 文化差異尷尬事
【英識同學會】孫曉慧Kendy篇 - 英式課堂
【英識同學會】孫曉慧Kendy篇 - 鄉郊學校 vs 城市學校
【英識同學會】孫曉慧Kendy篇 - 學校食物難入口?
英識教育陳思銘Samuel Chan X 滙豐銀行:海外理財貼士

銅鑼灣 • 禮頓道 (852)3184 0362

旺角 • 朗豪坊 (已搬遷)(852)3702 6389

深圳 • 南山区 (86) 17817947841
深圳市南山区高新南一道6号TCL大厦B座9楼Wework 207室

馬來西亞+603-2771 7977
A1-18-07, Arcoris Business Suites, Jalan Kiara, Mont Kiara, 50480 Kuala Lumpur

@2020 Britannia Study Link All Rights Reserved