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Friday 25-Dec-2015
為時裝放下身段 本地設計師Julio

Julio是本地時裝設計師,二十來歲投身社會,懷著熱誠打造時裝品牌,於2012年開創時裝公司J.E.W.D. 。 Julio本以為踏上軌道,豈料第一年已令公司瀕臨破產。失敗收場大多會放棄理想,Julio反而選擇放下尊嚴,捱麵包、做兼職,都堅守時裝事業。他認為,堅毅的精神和接受現實的勇氣就是他成功的關鍵。

 

一個夢想 堅持到底

Julio自小學階段喜歡畫時裝,以球鞋為主。家人於中三送他去英國讀書,Julio選修的也是與設計相關的學科。UCAS 時更報讀了London College of Fashion。他一直以時裝設計為目標,全因為一個願望,「想設計一些自己可以擁有的產品」。

 

大學期間Julio曾為不同showroom和時裝公司做無薪兼職,累積經驗。「時裝界講經驗,沒有人會出錢請新丁,做兼職當中學到的技能知識反而更重要。」  

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堅持理念 失敗收場?

畢業後,Julio回港成為某時裝雜誌Fashion Editor。經過數月反思,考慮到自己不喜歡朝9晚6辦公室工作的性格,Julio決定自資開公司做時裝設計,相信自己選對事業路。

 

「第一年有一件作品,必須花上56小時才能完成,全公司都說不可行,成本高,造出來都賺不到錢。但我堅持,覺得是自己的masterpiece。最後當然是失敗收場,這件作品賣不出,令公司接近破產。」

 

「那時候有人勸我放棄,但我堅持,即使要節衣縮食、捱麵包、甚至放低尊嚴,為我最討厭的fast fashion兼職設計,我也在所不惜,因為我愛時裝。」

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恩師指導 拿捏平衡

「在最艱難的時刻,我的恩師-中村星也先生出現。他令我明白,時裝要在創意與現實間取得平衡,有風格之餘也要人人合穿。全憑他的教導和鼓勵,我才不至放棄,一直相信公司可以有翻身的一天。」

 

Julio說,實用和創意可並兼。「起初,我難以接受犧牲創意以迎合大眾口味,但中村先生說實用性和創意應該是兩者互相激發,在有限的資源下發揮最大的創意,才是成功的時裝作品。沒有他,我難以擺脫固執的想法。」

 

時至今天,J.E.W.D.的季度利潤已比開業時激增3倍,而他的作品亦踏足巴黎時裝週,肯定了他在時裝設計的成功。

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談起學生時期的其他同學,Julio有感而發:「不少人最後不是從事時裝行業。有的做公關,甚至有人做快餐店收銀。做時裝的確有機會『乞食』,因為總有人難以放低身段,不考慮創意的可行性。不過,愛自己的興趣,就不應放棄,堅持到底,總有機會成功的!」

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Samuel Chan, the winner of Alumni Awards 2017, is the founder of Britannia. He had studied in the UK since the age of 9 for 15 years and achieved his master degree in International Political Economy at University of Warwick. Now he shares his experiences and professional advice in education columns in Hong Kong’s major newspapers.

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Mabel Chan is the Principal Consultant of Britannia. Having studied in both the UK and the US, she is an expert in school matching for overseas education. She writes education columns for Sing Tao Daily and The Standard, and answers questions arising from parents and students patiently.

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MB Cheung, our senior consultant, has been writing education columns for major local newspapers for more than 25 years. With his experience and unique insights, he shares a variety of tips and advice on overseas education for the readers (and DSE students)

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