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Tuesday 01-Mar-2016
英國神奇四校

英國寄宿學校一直給人一種浪漫、古典的印象。哈利波特一套七集,再加結局上下篇年年播不停,戲中的古老城堡校舍、高桌宴會畫面植入觀眾腦袋。我們接觸的英國學校文化的渠道不多,傳媒彷彿成為主導這種思維的唯一指標。


 
如此一來,先入為主思想可能會纏繞在社會上好一段時間。那麼,要成為超脫於既有思維的新一代爸媽,你應該如何做?傳媒主導思想,那甚麼主導傳媒?由這裡說起。


 
揭開面紗,主導著傳媒的原來也是學校本身。這種羅生門式的英國寄宿學校形象工程計劃,其實實行了多年。每次我和家長對談,介紹學校,分析利弊時,多半會開著學校的官網。但細心留意下,你會發現幾乎所有學校都是差不多模樣,遮蓋著學校標誌的話,你根本認不出是甚麼學校。


 
這是表面。在大大小小的英國教育展中,大部分學校所演示的都是一式一樣的package。主張傳統運動、全人教育、從寄宿學習與人相處,都是他們「橋唔怕舊,最緊要受」的傳統Marketing 智慧。家長剩下來要選的,就是成績排名、學費、位置甚至是校服等的事。


 
考慮到英國教育絕大部分以啟發學生自我學習和轉變為核心的前提下,英國寄宿學校還有其他出路嗎?在廣收海外生的marketing手法以外,學校又能提供獨一無二、反傳統的package說服學生他們的價值嗎?


 
在英國,有一些學校以反傳統見稱。他們並不只是不著重英國傳統學校文化,甚至是顛覆了既有的思想。嚴寒下打Cricket、瘋狂跑山鍛鍊學生意志不再是強制性;學習藝術、多元科目亦不再是學校的主張。這些反傳統學校受盡傳統一輩的唾罵,收生卻一年比一年多,無數香港學生排著隊等考試面試。他們擺明車馬,只以好成績為目標,卻能年年守於League Tables頭20位中。


 
而這些學校中,以下四所特別著名:Cardiff Sixth Form College, Ruthin School, Concord College 和Queen Ethelburga’s College.


 
這四間學校在短時間內冒起,例如Cardiff只成立了不足20年,卻穩佔英國A-Level 成績榜首多年,這種驕人成績,令上述四間學校成為英國寄宿學校界的「小霸王」。到底他們的成功要訣為何?我將在未來數篇文章與大家一一剖析。



圖片來源:網上資料

Samuel Chan是英識教育的創辦人

資料來源:《英文虎報》,2016年2月23日,星期二

http://www.thestandard.com.hk/section-news.php?id=166401&story_id=46151343&d_str=20160223&fc=14 

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Samuel Chan, the winner of Alumni Awards 2017, is the founder of Britannia. He had studied in the UK since the age of 9 for 15 years and achieved his master degree in International Political Economy at University of Warwick. Now he shares his experiences and professional advice in education columns in Hong Kong’s major newspapers.

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Mabel Chan is the Principal Consultant of Britannia. Having studied in both the UK and the US, she is an expert in school matching for overseas education. She writes education columns for Sing Tao Daily and The Standard, and answers questions arising from parents and students patiently.

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MB Cheung, our senior consultant, has been writing education columns for major local newspapers for more than 25 years. With his experience and unique insights, he shares a variety of tips and advice on overseas education for the readers (and DSE students)

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