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Friday 31-Mar-2017
英式風度
特首選舉剛結束,有人歡喜有人愁。政治話題在此不說太多了,一來我沒有票,二來這專業也不是談政治的。倒有一件事,使我很在意。
 
二號候選人曾俊華,在選舉前已經以強勢公關技巧在民望(至少時網民之間)上遠拋其他兩位候選人。John Tsang熟知Facebook生態、和網民互動,感覺親民貼地,甚至識撘輕鐵(老實說,對於城市人來說撘輕鐵確是一個挑戰)。
 
作為一為政治人物,有如此高班的公關技巧和online marketing能力,實在令我有點半信半疑,覺得一切都只是政客的技倆以及選舉工程的一部分,John Tsang本人一定是另一個樣!
 
但有一件事完全推翻了我的想法:結束選舉後,曾俊華Facebook post了一段「你問我答最後一集」。
 
片中可見曾俊華穿著一件牛仔外套,放低了選舉以來的嚴肅,增添了一份祖父的親切感及和藹。John不失一直以來的幽默感,自嘲選舉工程後可以去賣牛仔褲、賣薯片或咖啡,甚至要找勞工署的舊同事幫手搵工。
 
從他略帶疲倦的表情和鬆一口氣的神情,我相信他的公關不是假裝出來,而是說真心話。既然落選了,他大可以兩袖清風,蕭灑地刪了Facebook,留低一句再見就「bye bye你條尾」。他沒有,反而還叫大家支持新任特首和新政府。選舉工程如此intensive,知道自己輸了,相信再有活力的後生仔都會想瞓足三日三夜。但曾俊華沒有,還拍了一段goodbye video,向大家交待將來的去向。
 
先不論他是否真正適合做特首,但作為主要官員,這種氣度都是難能可貴。想深一層,其實有跡可尋。2013年在一個有關財政預算案的場合中,還是財政司司長的曾俊華誤被雞蛋擲中(本來目標是梁振英),他的第一反應是「醫生叫我不要食太多雞蛋」和「好彩今日無著靚西裝」。這大方的即時回應,想必度稿也度不出來,使我想起前英國首相卡梅倫2010年時被雞蛋掟中,也是以「我終於知道有雞先定有雞蛋先」作幽默回應。By the way,當時梁振英的回應,是大家意想得到的「強烈譴責暴力並會依法追究」。
 
有人說曾俊華一直以來只是做場公關show,想大家睇得開心。如果他能當選特首,必然會溫水煮蛙令港人沒好日子過。畢竟他落選了,世上沒如果,是否好特首也無從知曉。但這場所謂「公關show」,反而在戲玉之後越演越真,選舉之後,更見他的真心。如果一切都是裝出來的話,也未免裝得太好了吧?

​John,過完冷河之後,不如認真考慮開間PR marketing agency吧,特首未必啱你做,不過做PR一定掂。

 
圖片: John Tsang 曾俊華 Facebook 
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Education Experts

Samuel Chan, the winner of Alumni Awards 2017, is the founder of Britannia. He had studied in the UK since the age of 9 for 15 years and achieved his master degree in International Political Economy at University of Warwick. Now he shares his experiences and professional advice in education columns in Hong Kong’s major newspapers.

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Mabel Chan is the Principal Consultant of Britannia. Having studied in both the UK and the US, she is an expert in school matching for overseas education. She writes education columns for Sing Tao Daily and The Standard, and answers questions arising from parents and students patiently.

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MB Cheung, our senior consultant, has been writing education columns for major local newspapers for more than 25 years. With his experience and unique insights, he shares a variety of tips and advice on overseas education for the readers (and DSE students)

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