Britannia-StudyLink & Service ▼| School Ranking ▼|  Contact Us
Britannia StudyLink

Hong Kong Brand Development Council & British Council recognised awards winning UK school placement Company. Annual partner of South China Morning Post and SingTao News Group in providing Hong Kong's largest UK school recruitment events. Britannia help over 1000 students to study in the UK in the past four years.

For Customers

If you have any questions, send us an email via this link, and we will reply within 24 hours.

Call Us
3184 0362
Advance Search
School Type
Age Group
School Name
Fee (per year)
Course Offering
Residential Type
| EN
Tuesday 07-Jun-2016
【The Standard:Study in the UK】The lengths that some parents go to

We are living in one enormous rat race and Hong Kong parents feel the need to enable their children to master the English language younger than ever.


With Hong Kong’s education system doing very little to arrest the slide in English standards, can parents be blamed for shelling out tens of thousands of dollars on educational materials?


I have seen parents at book fairs seeking out storybook series and English-language materials for the children. They are usually the ones willing to pay HK$50,000 for a generous collection of books.


Some talk of the need to boost confidence in preparation for school, whole others focus on job competitiveness and English as a global language.

Many are disillusioned with language teaching standards in Hong Kong. The education system is still reeling from a government decision in 1998 for schools to teach in Cantonese.


So, Hong Kong parents have sought to give their children a head start in life. In terms of buying books, my main point here is about jumping on a bandwagon which is not necessarily useless but one which may need more analysis. For instance, parents should be wary of choosing grammar manuals and exercise books as they may deter children from developing a passion for English. We do not want English to be a mechanical tool.


Highly interactive books and cartoon video packages can facilitate acquisition and stimulate a child to develop a lifelong passion for English.Indeed, they can get a feel for the language and pronunciation at a young age.


What is really missing for children at a young age is engagement with native speakers. They need to gain a slow appreciation for the way native speakers construct common collocations and sentences which can be heard, learned and mastered over time.

Samuel Chan is the managing director of Britannia StudyLink.
Free Subscription
We will provide you with the latest information about seminars and expert analysis via email. We will also conduct survey occasionally to enhance our quality of service. If you would like to receive information of UK education, please leave your email address and click “subscribe” to confirm your subscription. You may cancel your subscription anytime via email.

For more information on our privacy policy, please click here.
#Hot Topic
1 Boarding Know-It-All 2 UK Universities/ UK Higher Education
3 UK Chitchat 4 Helpful tips when study abroad
5 UK Study Tour 6 UK School Guide
7 Benefits of Study Abroad 8 How to maintain a good relationship with your child
9 UK Schools Comparisons 10 Experts Advice on Studying Abroad
Education Experts

Samuel Chan, the winner of Alumni Awards 2017, is the founder of Britannia. He had studied in the UK since the age of 9 for 15 years and achieved his master degree in International Political Economy at University of Warwick. Now he shares his experiences and professional advice in education columns in Hong Kong’s major newspapers.


Mabel Chan is the Principal Consultant of Britannia. Having studied in both the UK and the US, she is an expert in school matching for overseas education. She writes education columns for Sing Tao Daily and The Standard, and answers questions arising from parents and students patiently.


MB Cheung, our senior consultant, has been writing education columns for major local newspapers for more than 25 years. With his experience and unique insights, he shares a variety of tips and advice on overseas education for the readers (and DSE students)

#School Analysis
Sorry. The content is temporarily only available in Chinese. Please contact our consultants if you need any assistance. Thank you.
Sorry. The content is temporarily only available in Chinese. Please contact our consultants if you need any assistance. Thank you.
Sorry. The content is temporarily only available in Chinese. Please contact our consultants if you need any assistance. Thank you.
Education Channel
【英識同學會】孫曉慧Kendy篇 - 港、英女校大比拼
星級同學會 Bromsgrove 學生 Marcus
A-Level、IB 和 Pre-U 有何分別?
英語教室之英國最難讀校名 你識幾多?

@2017 Britannia Study Link All Rights Reserved

Career Advertise
Website Feedback Help