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Friday 31-Mar-2017
二號候選人曾俊華,在選舉前已經以強勢公關技巧在民望(至少時網民之間)上遠拋其他兩位候選人。John Tsang熟知Facebook生態、和網民互動,感覺親民貼地,甚至識撘輕鐵(老實說,對於城市人來說撘輕鐵確是一個挑戰)。
作為一為政治人物,有如此高班的公關技巧和online marketing能力,實在令我有點半信半疑,覺得一切都只是政客的技倆以及選舉工程的一部分,John Tsang本人一定是另一個樣!
但有一件事完全推翻了我的想法:結束選舉後,曾俊華Facebook post了一段「你問我答最後一集」。
從他略帶疲倦的表情和鬆一口氣的神情,我相信他的公關不是假裝出來,而是說真心話。既然落選了,他大可以兩袖清風,蕭灑地刪了Facebook,留低一句再見就「bye bye你條尾」。他沒有,反而還叫大家支持新任特首和新政府。選舉工程如此intensive,知道自己輸了,相信再有活力的後生仔都會想瞓足三日三夜。但曾俊華沒有,還拍了一段goodbye video,向大家交待將來的去向。
先不論他是否真正適合做特首,但作為主要官員,這種氣度都是難能可貴。想深一層,其實有跡可尋。2013年在一個有關財政預算案的場合中,還是財政司司長的曾俊華誤被雞蛋擲中(本來目標是梁振英),他的第一反應是「醫生叫我不要食太多雞蛋」和「好彩今日無著靚西裝」。這大方的即時回應,想必度稿也度不出來,使我想起前英國首相卡梅倫2010年時被雞蛋掟中,也是以「我終於知道有雞先定有雞蛋先」作幽默回應。By the way,當時梁振英的回應,是大家意想得到的「強烈譴責暴力並會依法追究」。

​John,過完冷河之後,不如認真考慮開間PR marketing agency吧,特首未必啱你做,不過做PR一定掂。

圖片: John Tsang 曾俊華 Facebook 
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#Hot Topic
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Education Experts

With an entrepreneurial spirit spreading across online, print and broadcast media, Samuel is an award-winning educational consultant and celebrated columnist.

As a leader in the field of education, he was honoured with the British Council’s Study UK Alumni Award and his most prestigious achievement to date includes the founding of Hong Kong’s premier educational brands - Britannia StudyLink, Anglo Belgravia and Ascent Prep.

In addition to streamlining the UK independent school application process for Hong Kong families and spearheading the first official UKiset-accredited educational centre in Hong Kong, Samuel has led his company, Britannia, to becoming one of Asia’s leading brands with diverse clients and distinguished institutions ranging from Radley College to HSBC Bank and Hong Kong Telecom.


Mabel Chan is the Principal Consultant of Britannia. Having studied in both the UK and the US, she is an expert in school matching for overseas education. She writes education columns for Sing Tao Daily and The Standard, and answers questions arising from parents and students patiently.


MB Cheung, our senior consultant, has been writing education columns for major local newspapers for more than 25 years. With his experience and unique insights, he shares a variety of tips and advice on overseas education for the readers (and DSE students)

#School Analysis
Considering its reputation, Oundle School may not catch up to Eton, Wycombe Abbey and else top elite schools. However, Oundle’s academic performance is among the best in the United Kingdom. As a traditional top boarding school, Oundle pays huge attentions to student’s holistic development, by providing them diversified extra-curricular activities. In addition, Oundle still implements the House Dining System, which is rarely remaining among uk boarding schools. It is also one of the reasons why Hong Kong parents making a beeline for.
The ratio of teachers and students in Bromsgrove School is 1:8, which is lower than the average among uk boarding schools. In addition, according to my school visit experience, Bromsgrove has the best facilities, that it is undoubtedly one of the best three campuses in the UK. Besides, Bromsgrove spares no expense to provide students comfortable environment, it even invests on the nearby hotel and transfers it into dormitories. As a result, students can possess the “5-star enjoyment” on campus. To conclude, Bromsgrove is definitely a prospective and globalised uk boarding school.
Brighton College is Britain’s premier private school and one of the Hong Kong parents’ favourites. To understand a boarding school, despite of looking at its educational tenet, diversified extra-curricular activities and academics results, it is essential to observe the boldness of the principal. 10 years ago, after Mr. Richard Cairns taking up the duty of the Brighton College’s principal, the school ranking raises from the 150th to the top 20th. In addition to promoting educational reformation, Mr Cairns is such a good principal, that he still strives for maintaining students’ curiosity at the same time.
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